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Evaluation |
Standard
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Professional |
Corporate
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Price
*US$ |
FREE |
or
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or
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or
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Additional
Keywords Price *$US
*In addition to the subscription price |
N/A |
+
$10 per 500 Keywords |
+
$20 per 2500 Keywords |
N/A |
14
Day Money Back Guarantee |
N/A |
Yes |
Yes |
Yes |
Engine
Updates |
N/A |
Yes |
Yes |
Yes |
Version
Upgrades |
N/A |
Yes |
Yes |
N/A |
License |
N/A |
1 |
1 |
Multiple |
Suitability |
30 Day Trial for evaluation purposes |
Individual users or Small Home Business
who want to manage a campaign |
Small to Medium businesses who want to
manage several PPC accounts |
Internet
Marketing Agencies to customise reports and manage
PPC projects |
General
Features |
Accounts |
1 |
5 |
25 |
100 |
Standard
Number of Keywords |
50 |
500 |
5,000 |
unlimited |
Emailing
Reports |
N/A |
N/A |
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Knowledgebase |
 |
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Technical
Support |
Basic
Support |
High
Priority |
Setup
an PPC Account with PPC BidMax™ |
1.
Create account in PPC BidMax |
Select
the search engine which you advertise with. BidMax
offers Google, Yahoo, MIVA, soon to have MSN and many
more |
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Add
Login details of your PPC account |
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Setup
your bidding strategy for the account – Max
Bid, Min Bid, Target Position, Destination URL |
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Add
ROI tracking systems to monitor conversions
*subscription based |
N/A |
SiteStats |
SiteStats |
SiteStats |
Setup
auto bidding schedule |
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Choose
offline days/time functions for your PPC Account |
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Select
various campaigns for the one account to manage. |
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Setup
Emailing report information |
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2.
Load your campaigns to PPC BidMax |
One-click
to load all keywords and campaigns from your search
engine accounts. |
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LookUp
current position of all keywords in the account |
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Manage
your PPC Account with PPC BidMax™ |
3.
Keyword Level Management – Keyword Property
Changes |
Change
Bid Limit for one or more keywords: Upper & Lower
Cost-Per-Click |
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Edit
destination URL for one or more keywords |
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Set
desired keyword position by target or best value |
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Set
AutoBid Scheduling for one or more keywords |
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Add
and update keyword variations: prefix & suffix
phrases and broad match. |
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Selecting
ROI Bidding rules for one or more keywords (CPA or
ROAS Bidding) |
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Competitor
URL Bidding Strategy settings for keywords |
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Lookup
current position of one or more keywords |
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Update
changes to engine database |
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Add
or Delete keywords and update search engine |
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4.
Campaign Level Management |
Review
the summary of the campaign by individual keywords,
AdGroups. |
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Load
Keywords for the Campaign from the engine |
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Activate
or Pause the Campaign or individual AdGroups |
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Edit
Campaign Settings – Name, Daily Budget, Advertising
type |
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Add
AdGroups to the Campaign, include ad. Creative |
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Get
keyword Forecast |
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Generate
analytical reports at Campaign Level and for one or
more AdGroup |
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| 5.
Reporting that will show the ROI Performance of your
account |
Generate
reports daily, weekly, monthly or between specific
dates |
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Reporting
at Keyword, AdGroup, Campaign or Account levels |
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Generate
reports in HTML, Excel, Text format |
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Analyse
your progress through History Record Charts |
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Automated
Email reports to clients |
N/A |
N/A |
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Customise
Private Label Report |
N/A |
N/A |
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| 6.
Manage your API Quota (*for Google Adwords only) |
Generate
Stats for a specifics dates |
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View
the API Quota Summary and breakdown of costs |
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Additional
Tools PPC BidMax™ Offers You |
| 7.
Keyword Builder and Converter – advertise keywords
that will drive quality traffic to your website |
Research
keywords that your customers are searching |
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Change
Match Types to have quality keywords in your campaign
– “Phrase Match ”, [Exact Match],
Broad Match |
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Export
your keywords and backup your campaigns |
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Optimize
selected keywords for bidding |
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| 8.
Additional Tools to help create a successful PPC Campaign |
Add
your competitors URL to view where they show up in
the Sponsored Searches |
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Checkout
the Market State of particular keywords |
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| 9.
Improve ROI and Campaign Monitoring – ROI Builder
Tool (*required subscription to SiteStats) |
Analyzing
Web Traffic (Unique Visitors, Visits, Page Views,
etc.) |
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Analyzing
Visitor Behavior (Content Preferences, Navigation
Paths, Repeat Visits etc) |
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Analyzing
Sources of Traffic (Referrers, Websites, Search Engines
and Keywords) |
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Analyzing
Advertising (Response, Actions, ROI, etc.) |
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As you know we spend almost
$100,000 per month on Pay Per Click (PPC) engines. Managing Yahoo!
plus 7 other PPC engines with the 100+ keywords was a very time
consuming and tedious task until we purchased Bid Maximizer for
Yahoo! and Bid Maximizer Advance. These products perform unbelievably
well saving me numerous hours per week. More time is always good
but the fact that I am also spending less money on advertising and
generating higher sales on the money I spend, is a major bonus.
