Guarantee TOP position with Pay-Per-Click
search engine market has changed in past couple years. Many old major search engines
are gone and most of them are replaced or converted to the new Pay-Per-Inclusion
and Pay-Per-Click model. Though many search engines still offer a free web site
submission option, they do not however guarantee that your web site will be indexed
and it may take a long time for your web site to be listed in their database.
are having a problem getting your web site to be indexed by the search engines,
or if you would like to get a quick results from the search engines, now it is
time to consider the new Pay-Per-Inclusion and Pay-Per-Click search engines.
Per Inclusion is where an advertiser needs to pay a fee to search engines in order
to get their web sites to be listed in the search engines. Normally, your web
site will be indexed by the search engines within 24 hours and your listing will
be updated frequently. You are also requested to pay a renewal fee for your listing
every 6 months or annually. However, this doesn't guarantee a particular position
in the search results, you still need to optimize your web site manually in order
to achieve higher ranking.
you want a guaranteed TOP position on all search engines, Pay-Per-Click search
engines is what shall help you.
What is a Pay-Per-Click search engine?
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Performance
or Pay Per Position) search engine enables you to list your site at a particular
position of the search results according to the keyword bid. You list your website
by selecting keywords that refer to your product or service. For each keyword
you determine how much you are willing to spend and what position you want. The
higher you bid the higher you will appear in the search results. You can start
your bid from 1 cent per click for most of the major PPC engines, some PPC engines
have a minimum bid of 5 cents per click.
Pay Per Click search engine you only pay for the clicks (or click through) to
your web site. Pay-per-click search engine plays an important role to drive traffic
to the web site because you only pay for actual clicks if some one click on your
listing on the search results. It is risk free and a cheaper alternative to listing
with the bigger search engines. Pay per click search engines usually combine paid
listings with unpaid listings. Usually unpaid listing are provided by search engines
like Google, Inktom or DMOZ. If there is no enough bidders (or listing) for a
certain search term, part of the search results will come from those free search
Why place keyword bids on "Pay-Per-Click"
study has shown that the "Pay-Per-Click" search engines have become the most effective
way to get your web site to the TOP position of all major search engines. Yahoo.com
is the clear leader in this field, and then Miva(US) and Miva(UK) (biggest PPC
engine in UK and European market) comes in second . There are also many newcomers
such as 7search.com, kanoodle.com, sprinks.com and Bay9.com.
most of these PPC engines are partnered with other free or pay-per-inclusion search
engines, if you are bidding keywords in these PPC engines, your listing will also
appeared in all their partner sites.
years Yahoo.com has established relationships with many of the top search engines
and directories, including Yahoo, AltaVista, American Online, Lycos, Netscape,
Hotbot, MSN, Compuserve, NBCI and CNET. Miva(US) has also partner with Excite,
HotBot and WebCrawler.
does all of this mean to you and how do you use these relationships to your benefit?
Premium Listings(listings in one of TOP 3 positions ) in Yahoo.com will also
be shown up at the TOP 3 positions on all above search engines when some
one performs a search for one of your keywords, which reach 75% of all internet
users as Yahoo.com claimed. The first 3 positions from FintWhat will also be
displayed in Exite, Hotbot and WebCrawler.
example: Suppose you have a keyword "books" in one of Yahoo's top 3 positions.
If an user types the keyword "books" in the search box of AltaVista, the results
page will have your site listed at the very top. You'll have similar results at
the other search engines that are powered with Yahoo listings.
you are having problem to get your web site to be listed at the top position of
the major search engines, place your keyword bids on those "Pay-Per-Click" search
engines is the most cost effective way to driving more target traffic to your
Review of Top 8 pay per click search
called GoTo) : Yahoo is the oldest and largest of the pay per click search
engines in the market today. The minimum bid is 5 cents and you must spend $20
per month. It takes about 5 business days to get listed.
has a well organized system. There is a non-traffic stop plan. Your account will
automatically be recharged when your balance is low. In addition, there is a fixed
budget plan. You set a maximum to spend every month. Once your maximum is met,
you listings are token offline until the beginning of the next time period.
3 or 5 position listing will appear on the top position of following partner search
engines: Yahoo!, Lycos, InforSpaces(including Excite (www.excite.com), Dogpile
(www.dogpile.com), WebCrawler (www.webcrawler.com) and MetaCrawler (www.metacrawler.com)),
MSN, AltaVista, American Online(AOL), NBCI and CNET. Click here
to setup account with Yahoo...
Miva(US) The minimum bid is
1 cent and you need to deposit $25 to open a new account. You can enter up
to 1000 keywords at once. Miva(US) reviews every keyword in their system and verifies
Your bid change
is not updated immediately. It may take several minutes to get your new bids updated
in the search results.
has entered into an agreement with Lycos to provide the Pay-Per-Click platform
for Lycos's InSite AdBuyer. You can create an account quickly with Lycos's
Adbuyer by converting your keywords from Miva(US) account. Top 3 listing results
will appear in Exite, HotBot, Dogpile, MetaCrawler, WebFerret and CNET. Click
to setup account with Miva(US)...
7Search has a minimum bid of
1 penny and require a minimum $25 deposit to start bidding. If paying by credit,
your bids will be live immediately upon submitting your credit card number unless
you are from outside the US, in which case your bid prices will be activated once
your credit card is approved.
offered to advertisers include immediate e-mail notification when you are outbid
for the top ranking on a keyword, a keyword generator tool, and a 1:1 banner exchange
7Search has over 30 million searches per
month. Search results appear in 7Search affiliate network and over 35% of
search engines in English speaking countries. Click here
to setup account with 7search...
Enhance Interactive (formerly called Ah-ha) has a minimum bid of 1 cent
and a minimum deposit of $25. Your keywords will be approved within 48 hours or
less. Click here to setup account with Yahoo...
listing will be distributed to their entire network of partners, which reaches
over 30 million unique users monthly. Bid in top 3 positions and your site
will be included in the TopLinks program. Through TopLinks your site can be listed
throughout their Premier Network on sites such as Earthlink, AltaVista, LookSmart
and many more. Click here
to setup account with Ah-Ha...
Miva(UK) Miva(UK) is a UK
and European based pay per click search engine. It has 3 plans: Bronze, Silver
and Gold. The minimum deposit for Bronze account is £100 plus £10 account
setup fee. Your websites will be set live within 48 hours.
can help you access targeted leads from 72% of the UK's online population. By
ensuring that your listings appear within top 3-5 search results, your listing
will appear on Yahoo! UK & Ireland, Lycos, Ask Jeeves, ntl:home, Netscape,
UK Plus and Looksmart and many more. Click here
to setup account with Miva(UK)...
Kanoodle has a minimum bid of 5
cent and deposit of $25. There are free banner ad impressions for the top 3 of
the search results page. You receive $5.00 free bonus if you make a deposit of
$25.00 at signup. It will provide you with 100 relevant keyword terms and a title
and description for your listings.
Kanoodle.com account also allows your listings to be seen on search engines and
sites like Galaxy.com, 37.com, CNET.com, and TurboFind.com as well as 10,000 other
search enabled sites! Click here
to setup account with Kanoodle...
ePilot's require a $100 minimum deposit and 1 cent
per click. It also requires that each advertiserís account have a minimum
usage (click-thru revenue) of at least $10 per month. It takes approximately one
to three business days to set up your account.
are over 200 million monthly searches. E-Pilot's search distribution network consists
of over 70 major search engines. By setting your bid to at least $0.07 per click,
your site will qualifiy to be listed on leading search engines such as: NetZero,
DogPile, Engine59.com, Mamma.com, 24/7 Media and InfoSpace. Click here
to setup account with ePilot...
Sprinks has a minimum bid of $0.05 for keyword listings and
$0.20 for ContentSprinks and DirectSprinks listings, and a minimum deposit of
$50. Your listings are approved within 3 business days.
listings appear within contextually relevant pages on the web, on sites like About.com,
iVillage and Earthlink.
Sprinks network of Distribution Partnerships, Sprinks drives more than 8 million
leads a month to an extensive advertiser base of more than 13,000 advertisers.
Advertising on Sprinks exposes you to over 50% of internet users. Some of the
partners include: Ask Jeeves, CNET, DogPile, ConsumerREVIEW.com, Mamma and MetaCrawler.
to setup account with Sprinks...
Pay Per Click Bid
There are bid managing tools which helps to
manage your bids in all major PPC search engine. One of the tool is KeywordBid
Maximizer . It is very powerful and simple to use bid managing tool, it build
your keyword list, manage your keywords, automatically monitor your keyword bids
and URLs. Click here for more Info and download free trial version.
Results appear on Google, Earthlink Inc
and Sympatico-Lycos Inc
AdWords Select ads are displayed next to search results
when someone enters one of the keywords you identify as relevant to your business.
At the beginning of your campaign, you set a maximum cost-per-click for each
of your Ad Groups. An Ad Group contains one or more ads targeted to the same set
of keywords with the same CPC.
If the cost-per-click you've specified is higher
than what's necessary for your ad to maintain its position, the actual cost-per-click
you will be charged will be discounted automatically.
You'll pay only the
minimum necessary to stay ranked above the next lower ad - plus one cent.
A $5 initial activation fee applies when you open your
account, and this activation fee will not be credited towards the cost of any
clicks you receive. The minimum cost-per-click for keywords begins at $0.05 and
varies according to that keyword's popularity. You will be able to determine the
minimum cost-per-click for a keyword easily by using the Traffic Estimator (accessible
from the sign-up or campaign management pages)
Looksmart's new PPC Model - For More Details Click Here
Results appear on MSN, AltaVista, iWon,
Time Warner, Prodigy, Juno, Netscape, Qwest, Go2Net, Mamma.com, plus Inktomi and
their entire network.
In the program, LookSmart will do a deep categorization
of a web site, in return for a per click charge of generally between 15 to 75
cents for every visitor that they send to you, with those in more competitive
markets paying higher fees. The program has a $1,000 minimum spend per month,
with a three month minimum, so this isn't aimed at small business.
to having deeper representation, LookSmart will now also give all your listings
a ranking boost, a significant change than from its old program. This only happens
within LookSmart.com and sites that rebrand LookSmart's exact listings. No boost
is supposed to be happening at places like AltaVista, Excite, MSN Search or iWon.
also contains a pure paid placement element, for those who want guaranteed placement.
For an fee, you can request that your site appear at the top of LookSmart's results,
in the "Featured Listings" section, in response to particular queries. Click here
to get listed NOW!
For additional search engine tutorial click